Re:How To Write Blog Posts That Convert
Re:How To Write Blog Posts That Convert
I disagree.
Specifically, I disagree that:
A good blog post—one that converts—doesn’t just exist. It does something.
Sure, I can agree that, 'A good blog post that converts doesn’t just exist. It does something.'
However, I have to strongly disagree that the entire point of a blog post is to convert.
Frankly, I find the idea deeply offensive to all of my sensibilities.
What that statement says to me is that blogs merely exist to serve our capitalist ends.
From that, it extends we, writers of blogs, merely exist to 'convert'. We merely exist to serve capitalistic ends.
Sure, 'convert' doesn't need to be framed though the lens of capitalism. A call-to-action is simply that, a call to act.
However, the moment something is not allowed to merely exist for the sake of existing, we have lost the plot.
When we look at a flower and see it merely for the dyes it can produce when ground to a pulp, we have become deeply misaligned with Nature.
Blogs do not exist merely to convert. They exist to exist. They exist because someone floating in the Void decided to shout.
To say that someone's voice is only 'good' when it causes someone else to do something is deeply wrong.
Every voice is 'good' because it is.
There is nothing wrong with, "Just words floating in the void."
To use, and correct, your opening analogy:
A man walks into a bar. He orders a drink. The bartender gives him the drink and walks away. The man had his drink.
To read the words another was brave enough to shout into the void is nourishment enough for my soul.
~ V